My mentor recommended looking at the installation artist
Michael Landy therefore I read the following article about his work in 2001
commenting on consumerism:
Man 'destroys' life for art
A London
installation artist is reducing every possession he has to dust on as part of
an exhbition called Break Down.
Michael
Landy, 37, will shred or granulate everything from socks to family photographs
over the next two weeks at the site of the old C&A flagship store on Oxford
Street, central London.
By the
time the installation is complete he will have nothing but a cat called Rats
and his girlfriend, Turner Prize winning video artist Gillian Wearing.
Mr Landy
said the exhibition was an examination of society's romance with consumerism.
Refuse
"It's
about the amount of raw material that goes into making objects and about the
lifespan of things.
"But
the title also reflects an emotional break down," he said.
Refuse
has been a key part of the artist's work.
In 1994,
his still life composition of a bin full of rubbish at the Karsten Chubert
Gallery in London was accidentally thrown away by a cleaner.
Landy
also hit the headlines with a 1997 installation to celebrate Christmas
commissioned by the Tate Gallery.
It
featured a large bin filled with empty bottles, used wrapping paper, broken
decorations and dead Christmas trees.
Consumer
choice
But there
is more than rubbish involved in this latest project.
Mr Landy
has made an inventory of everything he owns, from odd socks and David Bowie
singles to his Saab 900 car.
All 7,006
objects have been labelled and details loaded on to a database.
Each item
will be placed on conveyer belts and 10 assistants will begin the destruction.
While
many of the items were worthless utensils such as kitchen equipment, Mr Landy
will also destroy his valuable art collection, which includes pieces by artists
such as Tracey Emin and Damien Hirst.
"I
see this as the ultimate consumer choice. Once Break Down has finished, a more
personal break down, will commence - life without my self-defining
belongings."
Conveyor belt filled with Landy's possessions leading to the shredder |
I found his work had a really bold message about the
obsession we have with consumerism, by destroying all of his possessions he
really wanted to send a strong, shocking message to the audience to make them
stop and think about their actions. Although it is a very unique concept I feel
it is not the message I want to portray in my object unit work, I want to
highlight consumerism to my audience and make them think about their action but
I don’t want to ‘shove’ it in their face. I want the image to slowly reveal its
real message to the audience members so that they can individually take separate
meaning from it relating to their own actions.
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