Monday 31 October 2011

Michael Landy article research


My mentor recommended looking at the installation artist Michael Landy therefore I read the following article about his work in 2001 commenting on consumerism:

Man 'destroys' life for art
A London installation artist is reducing every possession he has to dust on as part of an exhbition called Break Down. 
 Michael Landy, 37, will shred or granulate everything from socks to family photographs over the next two weeks at the site of the old C&A flagship store on Oxford Street, central London.
By the time the installation is complete he will have nothing but a cat called Rats and his girlfriend, Turner Prize winning video artist Gillian Wearing.
Mr Landy said the exhibition was an examination of society's romance with consumerism.
Refuse
"It's about the amount of raw material that goes into making objects and about the lifespan of things.
"But the title also reflects an emotional break down," he said.
Refuse has been a key part of the artist's work.
In 1994, his still life composition of a bin full of rubbish at the Karsten Chubert Gallery in London was accidentally thrown away by a cleaner.
Landy also hit the headlines with a 1997 installation to celebrate Christmas commissioned by the Tate Gallery.
It featured a large bin filled with empty bottles, used wrapping paper, broken decorations and dead Christmas trees.
Consumer choice

But there is more than rubbish involved in this latest project.
Mr Landy has made an inventory of everything he owns, from odd socks and David Bowie singles to his Saab 900 car.
All 7,006 objects have been labelled and details loaded on to a database.
Each item will be placed on conveyer belts and 10 assistants will begin the destruction.
While many of the items were worthless utensils such as kitchen equipment, Mr Landy will also destroy his valuable art collection, which includes pieces by artists such as Tracey Emin and Damien Hirst.
"I see this as the ultimate consumer choice. Once Break Down has finished, a more personal break down, will commence - life without my self-defining belongings." 
Conveyor belt filled with Landy's possessions leading to the shredder
I found his work had a really bold message about the obsession we have with consumerism, by destroying all of his possessions he really wanted to send a strong, shocking message to the audience to make them stop and think about their actions. Although it is a very unique concept I feel it is not the message I want to portray in my object unit work, I want to highlight consumerism to my audience and make them think about their action but I don’t want to ‘shove’ it in their face. I want the image to slowly reveal its real message to the audience members so that they can individually take separate meaning from it relating to their own actions.

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